Privacy Policy

Last updated: July 2026

The terms “we,” “us,” and “our” refer to Veyra Grove. The website is jointly operated by Shenzhen Guangxu E-Commerce Co., Ltd. registered at Room 1907, Unit C, Building 4, Sunshine Tianjian City, Longgang District, Shenzhen, Guangdong, China, and BLUE STAR TRADING LIMITED registered at RM C, 6/F, World Trust Tower, 50 Stanley Street, Central, Hong Kong.

Veyra Grove operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience collectively referred to as the “Services.” Veyra Grove is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, process, disclose, and protect personal information when you visit, use, make a purchase or other transaction through the Services, subscribe to our communications, participate in our quiz or other interactive features, or otherwise communicate with us.

Veyra Grove currently offers online purchases for shipping addresses in the United States. Visitors from other regions may still access the website, and privacy rights may vary depending on where they live.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, use, processing, and disclosure of personal information.

Privacy Policy Summary

We collect and use personal information to operate our Shopify store, process orders, arrange shipping, provide customer support, manage returns and exchanges, improve the shopping experience, provide product recommendations, send marketing communications where permitted, protect the security of the Services, and comply with legal obligations.

We share personal information with Shopify, payment providers, shipping and logistics partners, customer support tools, review tools, analytics and advertising partners where enabled, and other service providers that help us operate the Services. We do not sell personal information for money.

Please read the full Privacy Policy below for more detail about the information we collect, how we use it, how we disclose it, and the choices or rights that may be available to you.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

  • Contact details: such as your name, billing address, shipping address, phone number, and email address.
  • Payment and transaction details: such as payment method details, transaction details, payment confirmation, billing information, order history, and related purchase information. Payment card information may be processed by Shopify and payment service providers that help us complete transactions. We do not store full payment card numbers on our own systems.
  • Account information: such as login details, preferences, account settings, and saved details where applicable.
  • Transaction and shopping activity: such as items you view, add to your cart, add to a wishlist where available, purchase, return, exchange, or cancel, and your past transactions.
  • Quiz, preference, and styling information: such as information you provide through our Five Elements quiz, product recommendation features, forms, surveys, or preference selections.
  • Communications with us: such as information you include when contacting customer support, submitting a form, subscribing to emails, requesting a return or exchange, or communicating with us by email or through the Services.
  • Device and technical information: such as information about your device, browser, network connection, IP address, cookie identifiers, and other unique identifiers.
  • Usage information: such as information about how and when you interact with, access, or navigate the Services.

Five Elements Quiz and Product Recommendations

Our Five Elements quiz and product recommendation features are intended for styling suggestions, personal product preference, and everyday shopping guidance only. Please do not submit health, medical, financial, religious, or other sensitive personal information through these features.

We may use quiz responses, product preferences, and browsing or shopping activity to provide product suggestions, show relevant content, improve the Services, and understand how customers choose Veyra Grove products.

We do not use automated decision-making that produces legal or similarly significant effects. We may use automated processing to provide product recommendations based on quiz responses, browsing activity, or product preferences.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you: including when you create an account, place an order, visit or use the Services, contact us, submit a form, take our quiz, subscribe to communications, request a return or exchange, or otherwise provide information to us.
  • Automatically through the Services: including from your device when you visit our website or use our Services, and through cookies, pixels, tags, and similar technologies.
  • From service providers: including when we engage providers to help us operate the Services, process payments, fulfill orders, provide analytics, support marketing, provide customer support, manage reviews, or process information on our behalf.
  • From Shopify, partners, and other third parties: including business, marketing, advertising, analytics, payment, shipping, fraud prevention, and ecommerce partners, as permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

  • Provide, tailor, and improve the Services: including to process payments, fulfill orders, arrange shipping, facilitate returns and exchanges, create and manage accounts, remember preferences, provide customer support, enable reviews, provide quiz results or product recommendations, and create a customized shopping experience.
  • Marketing and advertising: including to send marketing, advertising, and promotional communications by email or other channels, and to show online advertisements for products or services on the Services or other websites, subject to your rights and choices.
  • Security and fraud prevention: including to authenticate accounts, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, protect the Services, and maintain security.
  • Communicating with you: including to respond to inquiries, provide customer support, send order updates, process privacy requests, and maintain our business relationship with you.
  • Legal and compliance reasons: including to comply with applicable law, maintain tax and accounting records, respond to valid legal process, investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and enforce or investigate potential violations of our terms and policies.

Legal Bases Where Applicable

Where applicable privacy laws require us to identify a legal basis for processing personal information, we may rely on one or more of the following legal bases:

  • Performance of a contract: to process orders, payments, shipping, returns, exchanges, customer support, and other services you request.
  • Legitimate interests: to operate and improve the Services, prevent fraud, maintain security, understand store performance, and manage our business relationship with customers.
  • Consent: for marketing emails, certain cookies or similar technologies, and other activities where consent is required by applicable law.
  • Legal obligation: to comply with tax, accounting, consumer protection, ecommerce, and other applicable legal obligations.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate and improve the Services, remember your preferences, understand how visitors use the Services, support security and fraud prevention, provide analytics, and deliver or measure advertising.

Depending on which features are enabled on the Services, cookies and similar technologies may include:

  • Necessary cookies: used to operate the website, remember cart contents, support checkout, maintain security, and provide core Shopify store functions.
  • Functional cookies: used to remember preferences and improve your shopping experience.
  • Analytics cookies: used to understand how visitors use the Services and improve website performance.
  • Advertising cookies and pixels: used to measure advertising, understand campaign performance, and show more relevant content where permitted by applicable law.

You may be able to control cookies through your browser settings, device settings, or privacy choices available on the Services. Please note that disabling certain cookies may affect the functionality of the Services.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, service providers, and other third parties who perform services on our behalf, such as ecommerce hosting, IT management, payment processing, fraud prevention, data analytics, customer support, review management, cloud storage, fulfillment, and shipping.
  • With payment service providers, such as PayPal or other payment providers available through checkout, to process payments and complete transactions.
  • With shipping carriers, fulfillment providers, and logistics partners to prepare, ship, track, deliver, return, or exchange orders.
  • With Google services, such as Google Merchant Center, Google & YouTube channel tools, analytics tools, or advertising tools where enabled, to manage product listings, measure performance, or support marketing and advertising.
  • With customer support, email, review, analytics, and advertising tools where enabled, to provide customer support, send communications, manage reviews, understand store performance, and improve marketing effectiveness.
  • When you direct, request, or consent to our disclosure of certain information to third parties, such as to ship products, use social media features, use login integrations, or interact with third-party services.
  • With our affiliates or otherwise within our corporate group, where applicable.
  • In connection with a business transaction, such as a merger, financing, acquisition, reorganization, bankruptcy, or sale of assets.
  • To comply with applicable legal obligations, respond to subpoenas, search warrants, court orders, or similar requests, enforce applicable terms of service or policies, and protect or defend the Services, our rights, and the rights of users or others.

Sale, Sharing, and Targeted Advertising

We do not sell personal information for money.

Depending on where you live and how the Services are configured, certain uses of advertising, analytics, cookies, pixels, or similar technologies may be considered a “sale,” “sharing,” or processing for “targeted advertising” under applicable privacy laws, even when no money is exchanged.

You may have the right to opt out of the sale, sharing, or processing of personal information for targeted advertising. You can exercise privacy rights where indicated on the Services, through privacy choices available on the Services, or by contacting us using the details provided below.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide, protect, and improve the Services.

Information you submit to the Services may be transmitted to and shared with Shopify and other third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, with Shopify, and with other merchants. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, Shopify, and other merchants.

In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests to exercise rights over personal information processed by Shopify for these purposes.

To learn more about how Shopify uses personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites, platforms, or services.

Our inclusion of third-party links does not, by itself, imply endorsement of the content, owners, operators, products, or services on those platforms, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined in applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable technical and organizational measures designed to help protect personal information. These measures may include SSL/TLS encryption for data in transit, secure Shopify-hosted checkout, payment processing through payment service providers, access controls, authentication requirements, and limiting access to personal information to those who need it for business purposes.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, complete transactions, maintain business and tax records, resolve disputes, prevent fraud, comply with legal obligations, and enforce our agreements.

Order-related records may be retained as needed for tax, accounting, fraud prevention, dispute resolution, and legal compliance purposes. Marketing preferences may be retained until you unsubscribe or opt out, and related records may be retained as needed to honor that choice.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline a request as permitted by law.

  • Right to access or know: You may have a right to request access to personal information that we hold about you.
  • Right to delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to opt out of sale, sharing, or targeted advertising: Depending on where you reside, you may have a right to opt out of the “sale” or “sharing” of personal information or the processing of personal information for purposes considered to be “targeted advertising” under applicable privacy laws.
  • Right to withdraw consent: Where processing is based on consent, you may have the right to withdraw that consent at any time, subject to applicable law.
  • Right to non-discrimination: Where applicable, you may have the right not to receive discriminatory treatment for exercising privacy rights.

You can exercise privacy rights where indicated on the Services, including through privacy choices available on the Services, or by contacting us using the contact details provided below.

To exercise your privacy rights by email, please contact hello@veyragrove.com and include “Privacy Request” in the subject line. We may need to verify your identity before processing your request, as permitted or required by applicable law.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are and how the Services are configured, we will treat this as a request to opt out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will apply the opt-out request to the account as well.

To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you.

If you opt out of promotional emails, we may still send you non-promotional communications, such as emails about your account, orders, transactions, customer service inquiries, privacy requests, or other business relationship messages.

Verification and Authorized Agents

We will not discriminate against you for exercising your privacy rights.

We may need to verify your identity before processing your request, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf.

Before accepting a request from an authorized agent, we may require the agent to provide proof that you authorized them to act on your behalf, and we may require you to verify your identity directly with us.

We will respond to privacy requests in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process personal information outside the country where you live.

If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority of the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Privacy Contact Point

For privacy-related questions or requests, please contact us at hello@veyragrove.com and include “Privacy Request” in the subject line. Veyra Grove uses this email address as the primary privacy contact point and will route your request internally to the appropriate operating entity where needed.

You may also contact us through our Contact page.

Business Information

The website is jointly operated by Shenzhen Guangxu E-Commerce Co., Ltd. registered at Room 1907, Unit C, Building 4, Sunshine Tianjian City, Longgang District, Shenzhen, Guangdong, China, and BLUE STAR TRADING LIMITED registered at RM C, 6/F, World Trust Tower, 50 Stanley Street, Central, Hong Kong.